One of the first lessons in building a business is really a lesson that has to be continuously examined and almost relearned: what makes you special? How are you unique?
You need to work out what is special about you, and then make a big deal about it. And don’t just say ‘price’ or ‘quality’ – these are empty terms. Make it very specific, and meaningful.
How is that possible you ask? Well here’s an idea: every person and every individual is unique – you are unique, you are different, so focus not only on your product or service, but the unique aspects of your personality, who you are, what you stand for, and what you value.
Better yet – focus on the unique positive difference your product or service will make in the lives of your unique set of ideal clientele.
Need help defining what is unique about your business? Schedule a complimentary session with us!
Are you going through your life on auto-pilot? Are you letting your reactions and responses to life’s circumstances and events be dictated by your previous values, attitudes, and beliefs…or are your responses a result of living in the present?
Most people tend to react (act again) as they go through life. They react to other people’s conscious, or unconscious desire, or ability to “push” their buttons, or to situations without operating in the now moments of their lives. Their reactions find their origin in their learned attitudes, beliefs, expectations, prejudices, values or historically directed emotions. When we react from the history of our past, we take the risk of:
- reacting inappropriately
- reacting too quickly
- reacting too slowly
Any of these responses to any set of circumstances or people are doomed to cause continued stress, anxiety, and continued, unresolved personal feelings.
When a person reacts without being totally conscious or thinking out of the now, they’ll often say or do things they’ll regret later.
Here are a few strategies to consider the next time you find yourself out of emotional control due to another person or an event.
- Take a quality pause, a brief 2-3 second break where you say to yourself – I do have a choice. I can react the way I normally would have to this stimulus or I can react differently. With the quality pause you can get out of auto-pilot and into the present.
- Develop the habit of counting to 5, slowly, before you speak or act as a result of a stimulus.
- Give someone you are close to the permission to alert you (make you aware) each and every time you react without pausing or taking the time to think through your response.
- Create personal anchors (a personal reminder) that automatically kicks in every time you find yourself losing emotional control. Thought-stoppers work well here. (What’s a thought-stopper? An example might be to place an elastic band around your wrist…one about a quarter of an inch wide…and each time you find yourself into negative thought, or losing emotional control…just pull the band back and let it go. Whatever you were thinking about will be gone in a flash.
Living life out of auto-pilot is to live incompletely…to live the past. To live in the present…the now…only requires that you become conscious every time you are functioning from memory, expectations, or in the future.
And that’s worth thinking about…