One of the first lessons in building a business is really a lesson that has to be continuously examined and almost relearned: what makes you special? How are you unique?
You need to work out what is special about you, and then make a big deal about it. And don’t just say ‘price’ or ‘quality’ – these are empty terms. Make it very specific, and meaningful.
How is that possible you ask? Well here’s an idea: every person and every individual is unique – you are unique, you are different, so focus not only on your product or service, but the unique aspects of your personality, who you are, what you stand for, and what you value.
Better yet – focus on the unique positive difference your product or service will make in the lives of your unique set of ideal clientele.
Need help defining what is unique about your business? Schedule a complimentary session with us!